AAMVA PACE Award for Illusion of Control

Illusion of Control, a 30 second spot warning against the dangers of speeding has been awarded an AAMVA PACE Award from the American Association of Motor Vehicles Administrators. The PACE Awards recognize public relations, public affairs and consumer education excellence among the motor vehicle, law enforcement and traffic safety agencies across North America. They recognize creativity, cost effectiveness and the ability to reach consumers with a well crafted, measured and executed message.

Frantic produced Illusion of Control on behalf of Manitoba Public Insurance. The spot was directed by Darren Wall.

In 2008, the 30-second commercial “Light” also produced by Frantic for Manitoba Public Insurance was also recognized by the AAMVA.